Hello and Welcome!
Well, hello there! I'm so happy you found this site. Allow me to introduce myself and tell you what you can expect by visiting. My name is Brad Haubert, and I've been in this incredible homebuilding industry since 1993 - when I joined the family homebuilding...
“Guesstimating” Can Cost You
Looking at your Homebuyers' lot before starting a bid for building is one of the key things a Home Builder needs to do. Knowing the slope of the ground - and accurate calculations of any dirt that needs to be removed from the lot or hauled in - can mean a...
Breaking Down Moasure’s Measurement Options for Home Building
A few months back, the folks at Moasure provided me with one of their devices (complete with stick) to try out and report my thoughts on it. And that's exactly what I did - sharing my posts on my LinkedIn profile. I shared several videos and posts on why someone in...
Book Review: The Complete Home Building Guidebook
It's been some time since I posted - but - I don't want you to think I was just lazing around (well, ok, maybe I was for a bit). BUT - I did need some time to get through this book, The Complete Home Building Guidebook, written by Howard A. Zuckerman. Why did it take...
Tell Them Where You Build
In our recent research study, Blue Tangerine asked home buyers about their most important considerations when selecting a home. It wasn’t a surprise when the top response was the home’s location. Yet too often I see home builder websites where it is difficult, or...
The Consumer Code: Leveraging Trends for Effective Homebuilder Marketing
Recently, I immersed myself in the New Home Trends Institute’s exploration of their 24 Trends for 2024, and it struck me that these insights may help shape homebuilders’ marketing and content plans for the coming year. The webinar, hosted by John Burns Real Estate...
The Gift of Hindsight: How I Learned That A Simple Homebuilding Business Structure Wasn’t In Our Best Interests
The Holiday Season is among us as I write this, and I can't help but think of all the holiday stories and movies that air every year - most all spouting an underlying message of lessons-learned that the main character can see when they look back. Think George Bailey...
A Personal Reflection on Builder Marketing Success: Strategy Insights From an Experienced Marketer
If I could journey back in time and have a conversation with my younger self, I would underscore the critical role of asking questions and seeking support from others to develop a marketing strategy that has a meaningful impact on the organization.
The reality is, that even seasoned marketers cannot possess all the answers, making it imperative to engage with peers across the company, consult with internal senior leaders, and network with other marketing professionals in the industry.
Book Review: Storygetter
I picked up this newly released book by Ryan Taft entitled Storygetter the other week and spent a few days reading it. It was a quick and fun read, and it very well may be one you want to add to your reading list (or to your Sales Team's reading list). Why do I say...
Is Harrisburg, PA Ripe for Missing Middle Housing?
Ever since attending a site visit arranged by the Housing Innovation Alliance early this year, I've been fascinated with the concept of Missing Middle Housing. I've seen the term "Missing Middle," but hadn't taken a lot of time to really look into it. In a Home...