Tell Them Where You Build
In our recent research study, Blue Tangerine asked home buyers about their most important...
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Category: Sales & Marketing
The Consumer Code: Leveraging Trends for Effective Homebuilder Marketing
Recently, I immersed myself in the New Home Trends Institute’s exploration of their 24 Trends for...
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A Personal Reflection on Builder Marketing Success: Strategy Insights From an Experienced Marketer
If I could journey back in time and have a conversation with my younger self, I would underscore the critical role of asking questions and seeking support from others to develop a marketing strategy that has a meaningful impact on the organization.
The reality is, that even seasoned marketers cannot possess all the answers, making it imperative to engage with peers across the company, consult with internal senior leaders, and network with other marketing professionals in the industry.
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Book Review: Storygetter
I picked up this newly released book by Ryan Taft entitled Storygetter the other week and spent a...
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