Hello and Welcome!
Well, hello there! I’m so happy you found this site. Allow me to introduce myself and tell...
Read More“Guesstimating” Can Cost You
Looking at your Homebuyers’ lot before starting a bid for building is one of the key things...
Read MoreBreaking Down Moasure’s Measurement Options for Home Building
A few months back, the folks at Moasure provided me with one of their devices (complete with...
Read MoreBook Review: The Complete Home Building Guidebook
It’s been some time since I posted – but – I don’t want you to think I was...
Read MoreTell Them Where You Build
In our recent research study, Blue Tangerine asked home buyers about their most important...
Read MoreThe Consumer Code: Leveraging Trends for Effective Homebuilder Marketing
Recently, I immersed myself in the New Home Trends Institute’s exploration of their 24 Trends for...
Read MoreThe Gift of Hindsight: How I Learned That A Simple Homebuilding Business Structure Wasn’t In Our Best Interests
The Holiday Season is among us as I write this, and I can’t help but think of all the...
Read MoreA Personal Reflection on Builder Marketing Success: Strategy Insights From an Experienced Marketer
If I could journey back in time and have a conversation with my younger self, I would underscore the critical role of asking questions and seeking support from others to develop a marketing strategy that has a meaningful impact on the organization.
The reality is, that even seasoned marketers cannot possess all the answers, making it imperative to engage with peers across the company, consult with internal senior leaders, and network with other marketing professionals in the industry.
Read MoreBook Review: Storygetter
I picked up this newly released book by Ryan Taft entitled Storygetter the other week and spent a...
Read MoreIs Harrisburg, PA Ripe for Missing Middle Housing?
Ever since attending a site visit arranged by the Housing Innovation Alliance early this year,...
Read MorePodcast Review: Feed Me Your Construction Content
Are you struggling to find a podcast that talks your homebuilding language – and –...
Read MoreHow Do Home Builder Spec Loans Work?
So you’ve decided that your homebuilding company wants to add Spec Homes into your mix of product...
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